Throughout college, I've had the opportunity to experience live music from multiple perspectives – as a promoter, producer, and performer. Those experiences have given me firsthand insight into every angle of a show, from bringing audiences through the door to understanding what artists need to succeed on stage.
Promotion, Production, and Performance
Scary Pop Halloween Concert @ UCLA Fraternity
As Events Manager for Cherry Pop Records, UCLA's student-run record label, I helped lead a team that booked, planned, promoted, and produced 8-10 concerts annually. From Westwood house shows to venues like the Troubadour, Hotel Ziggy, Winston House, and Hotel Café, I gained hands-on experience creating live music experiences from the ground up.
Cherry Pop Records Artist Showcase
@ Winston House
Cherry On Top @ Hotel Ziggy
Battle of the Bands @ The Troubadour
(with USC and CSUN record labels)
Hip Hop Haven @ Westwood House
(with CPR signed artist headlining)
*Photography courtesy of @takenbytararads*
Musician & Performer
Music has been a constant throughout my life. I began performing at a young age and have continued playing through middle school, high school, and college. Whether performing in school ensembles, local venues, or student bands at UCLA, these experiences gave me a firsthand understanding of the connection between artists and audiences that makes live music so impactful.
Parents weekend concert @ UCLA
My first guitar
Original music by AMIR @ The Mint
Scary Pop Halloween Concert
Breaking Out of Nowhere (first band)
Wedding performance