Promotion, Production, and Performance

Throughout college, I've had the opportunity to experience live music from multiple perspectives – as a promoter, producer, performer, and fan.

Scary Pop Halloween Concert @ UCLA Fraternity

As Events Manager for Cherry Pop Records, UCLA's student-run record label, I helped lead a team that booked, planned, promoted, and produced 8–10 concerts annually. From Westwood house shows to venues like the Troubadour, Hotel Ziggy, Winston House, and Hotel Café, Cherry Pop Records presented the opportunity to fully immerse myself in the Los Angeles live music scene while supporting the next generation of UCLA artists.

Cherry Pop Records Artist Showcase
@ Winston House

Cherry On Top @ Hotel Ziggy

Battle of the Bands @ The Troubadour
(with USC and CSUN record labels)

Hip Hop Haven @ Westwood House
(with CPR signed artist headlining)

*Photography courtesy of @takenbytararads*

Musician & Performer

Guitar • Drums • Piano • Bass • Harmonica

Music has been a constant throughout my life. I began performing at a young age and have continued playing through middle school, high school, and college. Whether performing in school ensembles, local venues, or student bands at UCLA, these experiences gave me a firsthand understanding of the connection between artists and audiences that makes live music so impactful.